TikTok and John Lennon Estate Joins To Bring Classic Songs To Creators
On late singer John Lennon’s 80th birthday, TikTok and the singer’s estate (shoulder with Universal Music) are partnering to provide creators access to his various most popular songs.
- “Instant Karma! (We All Shine On),”
- “Mind Games,”
- “Beautiful Boy,”
- “Happy Xmas (War Is Over),”
- “Give Peace a Chance,”
- “Stand By Me,”
- “Nobody Told Me,”
- “Gimme Some Truth”
According to the company, the above list of song is now available. There is also an exclusive John Lennon account, which presently blow own trumpet more than 24,500 followers. The very first video was announced in the month of September.
“We are absolutely thrilled and honored to bring John Lennon’s music to a new generation, and are eager to see how the TikTok community will be inspired to create to the sounds of Lennon’s repertoire,” Corey Sheridan, head of TikTok’s music partnerships and content operations, said. “Lennon’s timeless lyrics are as relevant now as when they were written.”
Lennon’s estate is the latest to partner with TikTok. TikTok partnered with the Prince estate in June to bring the singer’s catalog of songs to the app. It marked the first time that the Prince estate partnered with a shortform video app. Although Prince’s songs haven’t particularly taken off on the app — none have achieved the viral success on TikTok that songs from other artists have — it seems like an attempt by the estate and labels to try to make a play for a younger generation of music listeners. Adding several of Lennon’s songs, and hoping they pick up, is further testament to how important labels and estates view having an artist’s work on TikTok.